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Supporting Consumers/ Providing for Our Future
California's family farmers work every day to ensure that the food everyone serves to family and friends is wholesome and nutritious. As a result, America's food has never been safer and consumers have never been better served.
In addition to protecting and enhancing today's source of food and nutrition, family farmers are also looking to the future.
By 2050, the earth's population will reach 9 billion people. At the same time, agricultural land is rapidly becoming scarcer as land is lost to urban development. This requires future farming to be as resourceful as it is rewarding.
How are we going to sustain future populations and future generations? Family farmers will have to look for new and innovative ways to feed our future.
With an eye to the future, today's family farmers have embraced the science of biotechnology. They are planting for America's future.

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